Copy & Art: Nathan Hoang
At some point in Jay Z's career, he started calling himself Hova and adopted the diamond hand sign. To show appreciation to Jay Z, "HOVA Lane" signs were placed on J/Z trains and platforms suggesting a name change to the public transportation.
At hovalane.com, users can download the sign for themselves by tweeting to Jay Z about
the endeavour to get "HOVA Lane" into the vernacular. They can also engage in a rap battle against the J/Z train since no one's ready to rap battle against the real Jay Z.
Except maybe Lil' Wayne.
Hova Lane teamed up with I Love Charts to promote their upcoming book,
I Love Charts Book by hosting a rap battle between the two.
Users get to see the rap battle in real time, which consists of rhymes illustrated
with charts, unfold in a Google Presentation Doc which will later be turned into a music video.
Other posters to promote rap battles between rappers who have dissed Jay Z in the past.
