Producer: June Kim / Copy & Art: Nathan Hoang
We created sartalics—left-leaning italics—to help the internet convey their sarcasm online.
We wanted people to change the way people communicated when writing, from this:
to this:
So we searched "#sarcasm" on Twitter, took people's tweets, sartalicized it, and sent it back.
We made a video explaining sartalics:
Users can visit the site to learn more about the typestyle. If they're
bold enough they can even grab the code and use it for their own site.
The internet liked it, so we wanted them to tell the execs at Google and other
internet services to implement sartalics through a Twitterblitz:
Featured on Buzzfeed, shown on Huffington Post and Discovery News & spawned a parody.
