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design / Branding

Logo for 177Biking, a Taiwanese biking apparel company.

 

Funny thing. When I created The Moosehead brand, it was supposed to be a take of President Roosevelt's party when he left the Republican Party and started his own party. Except his party wasn't called The Moosehead Party. It was called The Bull Moose Party. I realized I named it wrong after I got the DBA. Strike 1. Later, the name grew on me. When I went to buy the domain name, TheMoosehead.com was taken already. It was a family site. So I thought about it and settled on TheMooseheadProperties.com. No one undestood why and it confused some clients of mine who are real estate agents. Strike 2. Then I found out that "moosehead" is a sexual innuendo. Did not know this. Strike 3.